JOY / HIVE —building rebranding

Art Direction and Graphic Design at ROSE studio as part of discontinued proposal to change the identity of an office building into a business resort.

LOGO // LETTERMARK // BRAND IDENTITY // HOUSESTYLE GUIDELINES // STATIONARY // BUILDING SIGNAGE

Two different identity design proposals —JOY versus HIVE— created for Cofinimmo. Both based on the same research and aimed to retain renters of a large office building by offering a diversified range of services.

Conceived, Produced and Designed at ROSE studio
Julie va de Put —Business Developper facilitator
Robert Bockowski —Consistency Designer
Pablo Diartinez —Art Director, Graphic Designer
Cristian Mihut —Technical Designer

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